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If new business is your thing at your agency, you know that winning new clients is only half of the equation. The otherand arguably more cost-effective and profitablehalf is growing your existing accounts. That said, asking for more money is always easier said than done.

Ever wonder how top new business leads at other fast-growing agencies approach generating organic growth? Well, wonder no more. 

Andrew Lane (SVP, content + platforms at Weber Shandwick Canada), Erin Bury (managing director at 88 Creative) and Ryan Hodgson (head of content marketing, social media and paid media at Yesler) have generated hundreds of thousands of dollars of revenue through growing their digital retainers. Join them for an interactive live panel and get what you need to do the same in 2016.     

What You'll Learn

This panel discussion will be directed by registrant questions (that's you!), so please submit yours in the form when you register.

Here are a few potential questions to get you started:

  • What's the most effective way to start a conversation with my client about growing existing work?

  • What are the best strategies to overcome my clients' most common objections to expanding their budgets?

  • What's the best way to sell new capabilities or programs to an existing client?

  • Should my agency size affect how I should be approaching retainer growth?

  • What's the most unorthodox (yet successful) things you guys have done to grow an existing account?

 

Duration: 1 hour 

 

Co-hosted by Unbounce and HubSpot, Digital Agency Day is a first-of-its-kind day of virtual and in-person events on agency growth, trends and strategy. Join expert speakers from the world’s top agencies and agency partners as they share actionable, agency-tailored advice on analytics & reporting, growing retainers, new business strategy, content marketing, conversion rate optimization and much more.

DIGITAL AGENCY DAY

About

 PARTNERS

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Thursday, January 28th, 2016

PROVEN STRATEGIES FOR GROWING YOUR DIGITAL RETAINERS

Join the new business leads of three top agencies for a powerful discussion on how to generate more organic growth in 2016.

As Weber Shandwick’s lead Canadian digital strategist, Andrew acts as the lead on all digital, social, mobile and video content integrations for clients across the agency’s Canadian offices while supporting on select US and Global clients. His role is to conceive, design, and lead the implementation of integrated initiatives to blend emerging platforms with traditional programs and infuse a strategic mix of owned and paid media into earned media programs. Andrew is a Member of the Board of Interactive Ontario and of the Canadian Marketing Association’s Digital Marketing Council.

ANDREW LANE

About

Erin is the Managing Director at 88 Creative, a Toronto-based creative communications agency. Prior to 88 Creative she was the Managing Editor at startup publication BetaKit, and director of communications at Sprouter, which was acquired by Postmedia in 2011. Erin writes a monthly column for the Financial Post, and is a tech commentator on CTV News and Newstalk 1010. She has appeared in publications including The New York Times, Forbes, CNN, and Canadian Business, and was named one of Marketing Magazine's top 30 Under 30 marketers. Her claim to fame is being retweeted by Oprah - twice.

ERIN BURY

About

Ryan is an award winning marketing and social media professional who is currently leading the social media, content marketing and media buying teams at Yesler | B2B Marketing, working on brands such as Amazon, Google, Mindtree, Salesforce, Citrix and SAP. Ryan has been recognized by the Huffington Post when they named him as one of the nonprofit world’s Twitter Powerhouses and has subsequently led to him co-authoring articles for the Huffington Post with peers such as Forbes’ Global No. 1 Social Influencer, Sean Gardner. Ryan’s digital influence was also recognized at the 2013 Cannes Lions Awards in France and by Armchair Advocates.

JIEUN SEGAL

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